Developing Content for Social Media

Our upcoming series of mini blogs will share some of Sarah Hutchins’ thoughts and experiences that she has learned along the way from creating her own unique and rather fun content for social media. With virtually no prior knowledge of technology, she managed to film and create content for a YouTube channel ‘Magical Mrs Hutchins’. Sarah’s channel shares stories, phonics and nursery rhymes with children and families and has now had over 120,000 views.

The topics that Sarah will cover in these mini creating content blogs will include:

Part 1 Developing your ideas

  • Ideas Planning and Getting Started
  • Creating a Brand and finding your unique selling point
  • Coming up with a plan
  • Market Research

Part 2 Resourcing and Equipment

  • Location and choosing a space to film
  • Creating your space
  • Lighting

Part 3 Filming Content

  • Deciding what to film
  • The fun begins, filming trial and error
  • Using props
  • Filming your content
  • Editing content
  • A word on copyright

Part 4 Producing Content

  • Advertising your content
  • Designing your artwork
  • Using PowerPoint to create artwork
  • Thumbnails

Part 5 Engaging with Social Media

  • Finding your audience
  • Social Media Platforms
  • Creating Social Media accounts
  • Tagging posts to reach wider audiences
  • Tips and tricks